The United Nation’s Millennium Development Goals were such a success, the world decided that we should do them again.
Like the previous goals the new ones, called the Sustainable Development Goals, have a 15 year time line. By 2030, the aim is no poverty, zero hunger, and gender equality, among other goals.
This may sound lofty and vague, but there are quantifiable goals. For example,
“By 2030, eradicate extreme poverty for all people everywhere, currently measured as people living on less than $1.25 a day.”
The Millennium Development Goals reached their poverty reduction threshold five years early, so there’s reason to hope this momentum can continue.
I previously wrote about the Millennium Development Goals as a good example of applying a marketing mindset to public and social problems: