Blog

Engaging Millennials In Your Cause: Three Times the Work, Three Times the Reward

Engaging Millenials In Your Cause

In reading this New York Times article about engaging Millennials in your cause, one paragraph caught my marketing eye:

Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations. And many donors will not only give money, but will also volunteer and lend the force of their own social networks to a cause they believe in.

Continue reading Engaging Millennials In Your Cause: Three Times the Work, Three Times the Reward

Government Investments, Not Government Subsidies

government investments

The terms we use matter when designing and promoting public and social goods. I don’t like the term “subsidy” when applied to government programs. It lacks the related themes and ideas that I think we want associated with public spending. The term has also taken on negative connotations that further hinder strengthening our communities through the marketing of social goods. I prefer to think about government investments.

I’ll illustrate my point with a personal story from my early career at Microsoft.

Continue reading Government Investments, Not Government Subsidies

Turning Bright Spots Into Products and Services

Turning Bright Spots Into Products and Services

Look for bright spots of success and hope among your market audience, and you may find your next big idea. Here are lessons from a story about how one underfunded aid worker used turning bright spots into products and services to change a nation.

Continue reading Turning Bright Spots Into Products and Services

Reach and Frequency Are Fundamental Marketing Metrics

reach and frequency are marketing metrics

Reach and frequency are marketing metrics for planning and evaluating promotional activities. Is your message reaching who you want to reach, as often as you want to reach them?  Here are ways to plan for and increase reach and frequency.

Continue reading Reach and Frequency Are Fundamental Marketing Metrics

The Research-Proven Way To Win More Cooperation

research-proven way to win more cooperation

Our social nature is the basis for marketing public and social goods. How effective we are in social interactions directly influences the success of our marketing and ultimately whether we succeed in our social mission. Here’s the research-proven way to win more cooperation:

Continue reading The Research-Proven Way To Win More Cooperation

If Giving Money Directly To Poor People Works Best, Then What Are Non-Profits to Do?

impact on nonprofits of giving cash to poor people

People in poverty lack money. It seems obvious that the best way to end their poverty is to give them money. Increasingly, studies support this obvious approach to reducing poverty. Yet the vast majority of poverty-reduction organizations and agencies offer goods and services, not cash. What is the impact on nonprofits of giving cash to poor people?

Continue reading If Giving Money Directly To Poor People Works Best, Then What Are Non-Profits to Do?

Nonprofit Administrative Costs Help People, Too, So Why Won’t Donors Fund Them?

In the social and public sectors, internal branding with staff, funders, donors and volunteers matters. One area where this is apparent, even critical, is nonprofit administrative costs. These costs are also known as operations, overhead, infrastructure, or as one commentator put it: Things-we-need-in-order-to-do-our-job-of-helping-people-dammit.

Continue reading Nonprofit Administrative Costs Help People, Too, So Why Won’t Donors Fund Them?

Free Photo Editing without PhotoShop

free photo editing without PhotoShop

As a public or social sector marketer, you often need photo editing done but have no budget for professional designers or design tools. Adobe PhotoShop is the gold standard of photo editing, but it’s expensive and complex. Don’t fear. You can accomplish free photo editing without PhotoShop.

Continue reading Free Photo Editing without PhotoShop