If you’re reading this, it’s likely that you are looking for ways to increase your impact. Social return on investment, or social ROI, lets you objectively define and measure your impact. Once you can define and measure impact, use that ability to identify communities to serve. Decisions about who and where you choose to serve–what the private sector calls market entry decisions–have a huge influence on the impact that you have.
Continue reading Using Social ROI for Market Entry Decisions
According to U.S. National Highway Traffic Safety Administration, 47 percent of fatal traffic accidents in the U.S. occur in urban areas, resulting in nearly 15,000 deaths per year. That’s more than 40 people dying each day on urban roadways. If there was a data-driven design for transportation infrastructure that saved lives, shouldn’t we implement it? Data from the Insurance Institute for Highway Safety shows traffic roundabouts reduce the number and severity of accidents.
Continue reading Data-driven Design for Transportation Infrastructure Saves Lives
Are you designing and distributing low quality charitable products? How do you know? Just because your clients may benefit from, and even rely on, products that are free to them doesn’t mean you can give them crap. It also doesn’t mean they stop becoming savvy consumers just because something is free to them. Your products and services may be free to your clients, but in areas like healthcare and water they can also a matter of life and death.
Continue reading Three Ways To Eliminate Low-Quality Charitable Products
Look for bright spots of success and hope among your market audience, and you may find your next big idea. Here are lessons from a story about how one underfunded aid worker used turning bright spots into products and services to change a nation.
Continue reading Turning Bright Spots Into Products and Services
Pricing and payments are core aspects of marketing a product or service. For public and social sector marketers, pricing isn’t always straightforward. Often the buyer isn’t the user, and the goal isn’t about making more money or beating the competition. It’s hard to put a price on open space such as watersheds and parks is hard. How do you determine a cost or value, let alone identify a buyer?
In the island paradise of Seychelles, marketers are collaborating to find a better way to price and pay for both existing national debts and new investments in commons with current funds.
Continue reading Governing the Commons: Pricing a new marine protected area in Seychelles
How can government policies lead the way towards an economy powered solely on renewable energy? Let me tell you an energy Pixar Pitch.
Continue reading A Pixar pitch for renewable energy
In a previous post I wrote about basic income, the idea that everyone in a society receives money for simple expenses such as food and housing, regardless of whether they work or not. Trends in demographics and technology are driving the idea of and need for basic income.
To many in the United States, this notion probably seems at least farfetched, if not lunacy.
Continue reading Basic Income Case Studies
Kids don’t often eat healthy foods. They give in to the powerful temptation of snacks and sweets. The tactics major food companies use to promote their products exacerbates the problem. What if social marketers apply those same tactics for advertising healthy eating?
Continue reading The power of promotion: advertising healthy eating to kids
Distribution is a pillar of marketing, but distribution differs in fundamental ways between the for-profit and the public and social sectors. In the case of vaccine distribution, millions of lives can hang in the balance.
Continue reading Distribution is key to eradicating diseases
Lucky Iron Fish is a certified B Corp working to improve health around the world, starting in Cambodia. They’ve made a short video, with the help of Google, to tell their organization’s origin story. The video is a great two-minute organizational narrative example that uses the five parts of Joseph Campbell’s mythological story form to tell an compelling story:
Continue reading Organizational narrative: Lucky Iron Fish