In the US, public debts keep mounting, taxpayers keep insisting on lower taxes, and vital services and infrastructure keep declining. We need to find a new way of designing and paying for government. Cost cutting isn’t enough. We need transformation. Lean production principles can transform public and social sector work.
Social media is inescapable anymore. How do you use it effectively as an ongoing part of your work in the public or social sectors? Too often, social media suffers from inappropriate or inconsistent use of content or platform. Follow these six steps to establish a social media calendar and process to generate consistent results in support of your mission and goals.
Public and social sector marketing and activism relies on many types of feet-on-the-street promotion including public information campaigns, get-out-the-vote efforts, community meeting attendance and volunteer recruitment. One method of promoting a cause or viewpoint is going door-to-door. What if no one’s home? My free door hanger design template for PowerPoint helps you create your own door hangers so that you can leave information with the household or business.
Light pollution at night is a growing urban problem. Most of us city dwellers can no longer see the stars at night, and this will only become worse as we become more urban. Dark skies at night is a common pooled resource that we can reclaim when we reduce light pollution though proper governance of the commons.
What, you may be asking, are dark skies good for?
Marketing, especially in the public and social sectors, often targets changing the behavior of individuals and groups. We all know that changing behaviors is hard. If change was easy, we’d all lose weight, save more money for retirement and get enough sleep at night. How does thinking like a marketer help you in designing and promoting organizational change?
Stories impact and motivate us, and a picture is worth a thousand words. Knowing how to use visual storytelling methods to tell your story–sometimes that’s difficult for public and social sector marketers who aren’t trained designers or have access to design help.
Use this story format wheel from Culture Lab to explore your options for visual storytelling and choose the method that best fits your goals.
Ever wonder how graphic designers use color so effectively? Part of the secret lies in selecting the right palette of colors. Now you can pick a perfect color palette for any project using an easy online calculator.
Like many social and public sector marketers, you’re probably forced to be your own graphic designer. Maybe you’re lucky enough to occasional access to another department’s designer, or can spend limited funds on freelance help. You have Microsoft PowerPoint on your computer, and while PowerPoint is versatile and useful, it just can’t do some things. Two things it can’t do is clip images from backgrounds and create vector images.
Two low-cost, easy-to-use web services now let you easily clip images from backgrounds and create vector images.
[Source: U.S. Census Bureau]
The U.S. Census Bureau generates hoards of credible, useful data. Sometimes it can sometimes be difficult to locate relevant data and format it for easy presentation to your audience. To help with the distribution and promotion of their data, the Census Bureau offers free census data visualizations that you can download and add to PowerPoint slides, proposals, reports and other documents.
Nonprofits often receive funding for providing a specific service, but not for the organizational infrastructure that supports the service. Running a food bank or crisis hotline is crucial work. Who is going to pay the rent, phone bill, and liability insurance needed to provide such services?
Donors have historically avoided funding “overhead.” Understandably, they want as much of their money as possible going to services. The problem comes in not fully funding your nonprofit for all the costs that contribute to providing services.