Free download! Color palette for Microsoft PowerPoint

Free download color palette PowerPoint

I recently wrote about the web design standards from the U.S. government, and how you could use them to improve the design of your promotional items such as web sites, presentations, documents and emails. The design standards include color palettes that you could download, but they weren’t in a Microsoft-friendly form that most people could use.

To remedy that, I’ve translated those palettes into a free PowerPoint document for you to download.

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Health marketing done right in Brazil: a case study

Brazil school lunch

In business school, we poured over case studies, stories about how companies solved, or didn’t solve, a particular challenge. So here’s a challenge for you: how would you use existing products, distribution channels and means of promotion to improve nutrition in one of the largest and richest countries in the world?

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The power of brand: naming rights in Yosemite National Park

Yosemite

As described in a recent New York Times article, the U.S federal government and the Delaware North company are locked in a contract dispute about who owns the brand names and other marketing aspects of Yosemite National Park.

President Abraham Lincoln first signed legislation to protect the Yosemite region for the enjoyment of all and gave birth to the National Parks movement. Some have called national parks “America’s best idea.” I view it as an inspired evolution of the concept of the commons. Today, nearly 100 countries around the world maintain and protect national parks.

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Organizational narrative: Stories make humans uniquely social


Historian Yuval Noah Harari has an interesting theory about what makes us humans different from other animals and the species that is most advanced and adaptable.

After all, we’re not that much different from chimpanzees or Capuchin monkeys. If you put a human and a chimp in a Man Vs. Wild scenario, undoubtedly the chimp would win. Individually, we humans are not that impressive when compared to other animals.

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Free tools! A style guide for your organization

free tools organizational style guide

How do Doctors Without Borders and the World Wildlife Fund and Oxfam and Amnesty International maintain consistently distinctive and professional identities across the world? I’m sure part of their secret is using an organizational style guide.

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