“If you’re the kind of person who tends to succeed in what you start, changing what you start could be the most extraordinary thing you do.”
I previously featured this quote in a post about why society needs great marketers. If you’re a marketer interested in or working in the public and social sectors, maybe you’ve wanted to start a nonprofit of your own. As someone who has started his own business and worked at startups and nonprofits, I advise you to think long and hard before you start a nonprofit. It might not be the best way to have the impact you desire.
Continue reading Don’t Start Yet Another Nonprofit
Are you designing and distributing low quality charitable products? How do you know? Just because your clients may benefit from, and even rely on, products that are free to them doesn’t mean you can give them crap. It also doesn’t mean they stop becoming savvy consumers just because something is free to them. Your products and services may be free to your clients, but in areas like healthcare and water they can also a matter of life and death.
Continue reading Three Ways To Eliminate Low-Quality Charitable Products
Can you do well while doing good? This is the ultimate question for a marketer in the public and social sector. Doing well in the public and social sector means more than just money. Earning money leads to sustainability and scale, two qualities that communities desperately need and funders desperately seek.
Continue reading Impact Investing: Return on Investment From Marketing Social Goods
The American Marketing Association definition of marketing centers on the concept of offerings: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A prime design question for this blog then becomes what should public and social sector organizations offer that has value for both clients and society at large?
Continue reading Design Thinking: Asking the Right Questions to Address the Five Villains of the Social Good
Michael Porter is a respected professor of strategy at Harvard School of Business. In this TED talk, he explains why profit is the key to social impact.
Continue reading Is scale the Achilles’ heel of non-profits?
The book The Business Solution to Poverty argues against non-profit development and for scalable, business-like approaches to end poverty. When I reviewed the book, I saw a lot of practical wisdom in the argument, but also wondered how many such approaches could live up to the challenge. I think Hello Tractor could make the grade.
Continue reading Business solution to poverty: Hello Tractor
Distribution is most often considered something that a business does with its product. But distribution itself can be the product, as well. In remote, impoverished areas, distribution can also be a solution to poverty, illness, and other problems.
Continue reading Distribution as a product to combat poverty: JITA
Michael Schuman packs a full agenda for fighting poverty and establishing fairness into one recent article for Time. And while his article not a direct response to The Business Solution to Poverty, I think it makes a good counterpoint.
Continue reading The Business Solution to Poverty: pay the poor more