What product marketing looks like for social ventures: GSBI Accelerator

miller-center

It might be easy to skip over this blog post I saw about yet another conference, this one at Santa Clara University. Does the world really need another conference, or another blog post about a conference?

In this case, it probably does.

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Design in public service: waste-to-energy plant + ski slope

Energy plant + ski slope

As a recent National Geographic article shows, the design of public facilities can be innovative, even fun, in addition to useful.

Copenhagen, Denmark, is constructing a waste-to-energy plant in the city. The plant will burn garbage from the city as fuel to generate electricity and steam. Converting trash to energy is part of Denmark’s efforts to become carbon neutral by 2025.

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The power of price: energy and demand response

Average Retail Price of Electricity by State

We cannot directly store large quantities of electricity (yet), so grid operators work to keep the supply and demand of electricity in constant equilibrium in real time. As any economist will tell you, changes in supply and demand lead to changes in price. This makes the real price of electricity is as volatile as shares on the stock markets.

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The power of design and distribution: energy efficiency

CA EE graph 2

Design and distribution are fundamental and powerful parts of marketing. How powerful? In regards to America’s energy needs, they can provide power for our next 100 million citizens–no new fuel source or technology required.

Stay with me for a little math and I’ll show you the possibilities.

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