Marketing and the social good: accounting profits and economic profits

US corporate profits 1995-2012

In their September 2013 issue, Harvard Business Review ran an article titled, “Innovating for Shared Value.”¬† The article lays out a five-piece framework for how companies can “deliver both social benefit and business value.” It also references a HBR piece from January this year, “Creating Shared Value,” that argues the next competitive frontier for companies is managing to create social benefit and business value simultaneously.

Continue reading Marketing and the social good: accounting profits and economic profits

The power of price: extending electronic payment to the poor

Mobile payment 03

According to a paper on the Social Science Research Network, in 2012, 16 percent of the world’s population sent, delivered, or received an informal cash payment, or remittance. These people reside in Southeast Asia, and the individual money amounts transferred are small. So small, in fact, that financial institutions don’t bother providing services to support this activity.

Continue reading The power of price: extending electronic payment to the poor

Unfair income distribution hurts even the rich

Gini Index Map

In a previous post, I talked about the transition from hunter-gatherer societies, where hording was a threat to group survival and thus not tolerated, to settled agrarian societies, where it was possible to amass resources and thus have more than your neighbor. Having more translated into advantage and power. So long as everyone had enough, some people in a group having more was not a threat and was tolerated.

So today, how do we identify the threat when some people have too much and others not enough?

Continue reading Unfair income distribution hurts even the rich