Free Photo Editing without PhotoShop

free photo editing without PhotoShop

As a public or social sector marketer, you often need photo editing done but have no budget for professional designers or design tools. Adobe PhotoShop is the gold standard of photo editing, but it’s expensive and complex. Don’t fear. You can accomplish free photo editing without PhotoShop.

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Free download! Door hanger design template for Microsoft PowerPoint

Public and social sector marketing and activism relies on many types of feet-on-the-street promotion including public information campaigns, get-out-the-vote efforts, community meeting attendance and volunteer recruitment. One method of promoting a cause or viewpoint is going door-to-door. What if no one’s home? My free door hanger design template for PowerPoint helps you create your own door hangers so that you can leave information with the household or business.

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Marketing the Social Good: Top Five Posts of 2016

Top Five

To continue bringing you topics of interest in the new year, I took a look back at what you read the most this year. Here are the top five posts published in 2016, as measured by your views:

1–Free download! White paper template for Microsoft Powerpoint

In the public and social spheres, creating and publishing white papers is an avenue to attract new partners and funders, document a problem you want to highlight or solve, influence policy, summarize your work, and make scientific findings more accessible to  non-research community. Download this template to add to your toolkit of promotion.

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Practically Free Graphics Tools for Image Clipping and Vector Images

free graphics tools for image clipping and vector images
Image courtesy of Clipping Magic

Like many social and public sector marketers, you’re probably forced to be your own graphic designer. Maybe you’re lucky enough to occasional access to another department’s designer, or can spend limited funds on freelance help. You have Microsoft PowerPoint on your computer, and while PowerPoint is versatile and useful, it just can’t do some things. Two things it can’t do is clip images from backgrounds and create vector images.

Two low-cost, easy-to-use web services now let you easily clip images from backgrounds and create vector images.

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Free download! Data visualizations from U.S. Census Bureau

Median Household Income

[Source: U.S. Census Bureau]

The U.S. Census Bureau generates so much credible, useful data that it can sometimes be difficult to locate relevant data and format it for easy presentation to your audience. To help with the distribution and promotion of their data, the Census Bureau offers free data visualizations that you can download and add to PowerPoint slides, proposals, reports and other documents.

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Free download! Color palette for Microsoft PowerPoint

Free download color palette PowerPoint

I recently wrote about the web design standards from the U.S. government, and how you could use them to improve the design of your promotional items such as web sites, presentations, documents and emails. The design standards include color palettes that you could download, but they weren’t in a Microsoft-friendly form that most people could use.

To remedy that, I’ve translated those palettes into a free PowerPoint document for you to download.

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Free download! Visual style guide for documents and web pages

visual style guide for documents and web pages

Tax dollars at work! The U.S. government has published draft visual style guidelines for web sites. You can download their font files and color swatches. The guide is intended for government web sites, but you can apply the same advice and resources to your brochures, and white papers.

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Free download! White paper template for Microsoft PowerPoint

white paper template Microsoft PowerPoint

In the public and social spheres, creating and publishing white papers is an avenue to attract new partners and funders, document a problem you want to highlight or solve, influence policy, summarize your work, and make scientific findings more accessible to  non-research community. You should have this in your toolkit of promotion.

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Free download! Free state-level data on economy, equity, income, government and more

Compare50

Which states currently rank highest in median household income? Which states have the highest foreclosure rates? Which states are benefiting from domestic migration?

Compare50 gives you access to free state-level data across a wide range of topics.

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