Light pollution at night is a growing urban problem. Most of us city dwellers can no longer see the stars at night, and this will only become worse as we become more urban. Dark skies at night is a common pooled resource that we can reclaim when we reduce light pollution though proper governance of the commons.
Pricing and payments are core aspects of marketing a product or service. For public and social sector marketers, pricing isn’t always straightforward. Often the buyer isn’t the user, and the goal isn’t about making more money or beating the competition. Putting a price on open space such as watersheds and parks is hard. It’s tough to determine a cost or value, let alone identify a buyer.
In the island paradise of Seychelles, marketers are collaborating to find a better way to price and pay for both existing national debts and new investments in commons with current funds.
According to the United Nations, a majority of the world’s population now resides in urban areas. The trend towards urbanization shows no signs of slowing, either. By 2050, two-thirds of the planet’s population will be urban. Urban areas are organically connecting into megaregions that don’t always respect existing political or natural boundaries. Marketing in urban areas and megaregions demands that social and public sector marketers think in new ways about their markets.
Here is an interesting notion for governing the commons–give natural areas the same legal standing as people.
New Zealand has converted Te Urewera from a national park to a person. Under the Te Urewera Act of 2014, the region is now recognized “a legal entity, and has all the rights, powers, duties, and liabilities of a legal person.”
New Zealand took this step to settle legal claims by the native Tuhoe for whom Te Urewera is their ancestral land and a living entity unto itself.
In his new book Half Earth: Our Planet’s Fight for Life, noted biologist E.O. Wilson outlines the possibility and benefits of setting aside half of Earth for nature. Specifically, not for people. How can we create, manage and maintain commons on this scale?
Large Pacific storms are pummeling the Bay Area this weekend, which is keeping me from surfing. Since I can’t safely be in the water, I can at least enjoy announcing (via NatGeo) that Palau and Chile have created new marine protected areas in the Pacific.
As described in a recent New York Times article, the U.S federal government and the Delaware North company are locked in a contract dispute about who owns the brand names and other marketing aspects of Yosemite National Park.
President Abraham Lincoln first signed legislation to protect the Yosemite region for the enjoyment of all and gave birth to the National Parks movement. Some have called national parks “America’s best idea.” I view it as an inspired evolution of the concept of the commons. Today, nearly 100 countries around the world maintain and protect national parks.
We are social animals, goes the premise of this blog, and social animals build.
You might think of the social insects as builders: ants and termites, bees and wasps. Social mammals also build for the community. For instance, tunneling mammals like prairie dogs, voles and meerkats build communal networks of tubes and chambers.