Designing Healthy Communities Where Low-Income Populations Live Longer

Designing healthy communities brings diverse people together

Research by Raj Chetty of Stanford University shows that designing healthy communities can increase life expectancy, especially for low-income populations. What features can you design into healthy communities for people earning incomes in the bottom quartile?

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Using Marketing to Combat Loneliness

combat loneliness

Our social nature is serious business. We are social animals by nature and nurture; we don’t survive alone. Loneliness kills and needs to be addressed like any social health hazard. How do you combat loneliness with a marketing mindset? The way the U.K. is doing it.

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How to Fund Holistic Water Quality Management

holistic water quality management

Governing common shared resources such as water supplies relies on layers of resource management. Each level of management has different roles and responsibilities, from neighborhoods and cities through to regional, state, national and international governance. Currently, the way many cities approach water quality is inefficient because resource management is not regional. Water agencies ignore problems upstream, where water quality problems start. Applying funds to upstream problems is a marketing decision related to how we price our social goods. Fixing those upstream problems reduces costs downstream for water treatment.

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Three Ways To Eliminate Low-Quality Charitable Products

low-quality charitable products

Are you designing and distributing low quality charitable products? How do you know? Just because your clients may benefit from, and even rely on, products that are free to them doesn’t mean you can give them crap. It also doesn’t mean they stop becoming savvy consumers just because something is free to them. Your products and services may be free to your clients, but in areas like healthcare and water they can also a matter of life and death.

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Government Investments, Not Government Subsidies

government investments

The terms we use matter when designing and promoting public and social goods. I don’t like the term “subsidy” when applied to government programs. It lacks the related themes and ideas that I think we want associated with public spending. The term has also taken on negative connotations that further hinder strengthening our communities through the marketing of social goods. I prefer to think about government investments.

I’ll illustrate my point with a personal story from my early career at Microsoft.

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Turning Bright Spots Into Products and Services

Turning Bright Spots Into Products and Services

Look for bright spots of success and hope among your market audience, and you may find your next big idea. Here are lessons from a story about how one underfunded aid worker used turning bright spots into products and services to change a nation.

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Our Social Nature and Health: Resistance to Viruses

inequality and health

During flu season it’s good to remember that we’re social animals. Our social standing directly impacts our well-being; inequality and health are linked.

The relationship between status and health showed up clearly in the Whitehall studies in the U.K. The first study tracked the health of men in the British civil service over a ten-year period. It found a strong, inverse relationship between rank in the hierarchy and death rates from coronary disease. Executives atop of the civil service enjoyed much better health than the menial workers at the bottom.

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Distribution: The Promise of Drone Delivery in the Social Sector

Drone delivery

In the United States, discussion of delivery drones usually follows stories such as this New York Times piece about Amazon testing drone delivery of packages. Drone delivery also  offers hope to public and social sector organizations as well.

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Infrastructure: Build sidewalks to build community

sidewalks build community
Flow chart showing benefits of sidewalks and walking

Sidewalks are infrastructure and infrastructure is a reflection of our social nature. Sidewalks are, or can be, important public spaces. They might, or could, be the public space with which we’re most familiar. Sidewalks build community and promote the healthy lifestyle and walkable neighborhoods that many people say they want.

Consider what happens on sidewalks: chalk drawings, tricycle rides, dog walks, hopscotch, jump rope, lemonade stands, neighborhood conversations, holding hands.

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