Health marketing done right in Brazil: a case study

Brazil school lunch

In business school, we poured over case studies, stories about how companies solved, or didn’t solve, a particular challenge. So here’s a challenge for you: how would you use existing products, distribution channels and means of promotion to improve nutrition in one of the largest and richest countries in the world?

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Harvard research across 75 years shows our social nature

The Harvard Study of Adult Development is a very long longitudinal study. For 75 years, the study has gathered data on two cohorts: 268 men who were sophomores at Harvard in 1938, and 456 boys who lived in low-income neighborhoods in Boston at the same time. A main focus of the study is alcohol abuse and alcoholism, but with so much data over such a long period of time, plenty of other findings await. One major finding relates to what makes people happy in the long run.

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Organizational narrative: criminals and sleuths

Crime Scene

One popular post on this blog covers the villains, victims and heroes in organizational storytelling. This triad of characters has driven stories for thousands of years. Starting in the 1800s with authors such as Edgar Allen Poe and Wilkie Collins, writers focused on the theme of crime using a specialized triad of characters: criminal, victim, and sleuth. You can use these roles in your organizational storytelling.

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Free download! Nine health data sets

Snow-cholera-map.jpg

In his 2016 State of the Union address, President Obama announced a “moon shot” project to find a cure for cancer. A recent Marketplace story explained that a big focus of this project is to make more data available to researchers.

You’re probably not a cancer researcher, but many public and social sector organizations focus on health and could use more data for market research. Here are several sources for free medical data to help you in your projects:

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The power of distribution: non-profit grocery stores

Las Ramblas Market 01

Here’s a puzzle: an estimated 33 to 40 percent of food produced in the U.S. is wasted, and yet at the same time, one of six Americans are classified as food insecure, meaning that they lack reliable access to affordable, healthy food.

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Marketing approaches to reducing gun violence

Police in riot gear at Ferguson protests

Ferguson. Staten Island. Pasco. Baltimore. Police mistrust and gun violence are currently dominating the headlines. Crime, health and safety, institutional transparency, accountability–all these public sector issues are in question in these and other communities. Could there be a marketing approach to addressing these?

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