Social media is inescapable anymore. How do you use it effectively as an ongoing part of your work in the public or social sectors? Too often, social media suffers from inappropriate or inconsistent use of content or platform. Follow these six steps to establish a social media calendar and process to generate consistent results in support of your mission and goals.
Stories impact and motivate us, and a picture is worth a thousand words. Knowing how to use visual storytelling methods to tell your story–sometimes that’s difficult for public and social sector marketers who aren’t trained designers or have access to design help.
Use this story format wheel from Culture Lab to explore your options for visual storytelling and choose the method that best fits your goals.
The U.S. Census Bureau generates so much credible, useful data that it can sometimes be difficult to locate relevant data and format it for easy presentation to your audience. To help with the distribution and promotion of their data, the Census Bureau offers free data visualizations that you can download and add to PowerPoint slides, proposals, reports and other documents.
Combing the Internet for high-quality, publicly available market research data that is free or affordable can eat a huge amount of time. I recently found to Statista through my day job and immediately recognized a good thing for public-sector marketers.