People in poverty lack money. It seems obvious that the best way to end their poverty is to give them money. Increasingly, studies support this obvious approach to reducing poverty. Yet the vast majority of poverty-reduction organizations and agencies offer goods and services, not cash. What is the impact on nonprofits of giving cash to poor people?
Continue reading If Giving Money Directly To Poor People Works Best, Then What Are Non-Profits to Do?
[Source: U.S. Census Bureau]
The U.S. Census Bureau generates so much credible, useful data that it can sometimes be difficult to locate relevant data and format it for easy presentation to your audience. To help with the distribution and promotion of their data, the Census Bureau offers free data visualizations that you can download and add to PowerPoint slides, proposals, reports and other documents.
Continue reading Free download! Data visualizations from U.S. Census Bureau
Kids don’t often eat healthy foods. The temptations of snacks and sweets is powerful. The tactics major food companies use to promote their products exacerbates the problem. What if those same tactics were employed on behalf of vegetables?
Continue reading The power of promotion: advertising healthy eating to kids
As I examined in a previous post, Harvard Business School professor Michael Porter thinks that profit is the key to scale, even for nonprofit organizations. Lack of profit might be what keeps social enterprises from reaching the scale necessary to make a difference in the world.
A recent Stanford Social Innovation Review article, “Four Approaches to Nonprofit Sustainability,” discusses ways to scale a social or public organization:
Continue reading Scale: What’s the difference between growth and sustainability?
Marketers often benchmark their goods and services against the competition. For countries, the main benchmark for nearly a century has been Gross Domestic Product, or GDP. The United States rules in GDP. While increasing GDP does correlate with some improvement in social conditions, it is purely an economic measure. As the measure of a country, a society, it’s narrow and incomplete.
Continue reading The Social Progress Index: Measuring the quality of our social nature
Regardless of whether you support same-sex marriage or not, have you wondered how the movement went from losing 30 state-wide votes by 2009 to winning approval in 37 states and a Supreme court ruling by 2015? It really was a stunning reversal for the movement.
Continue reading The power of promotion: marketing same-sex marriage
Which states currently rank highest in median household income? Which states have the highest foreclosure rates? Which states are benefiting from domestic migration?
Compare50 gives you access to free state-level data across a wide range of topics.
Continue reading Free download! Free state-level data on economy, equity, income, government and more
Data goes a long way towards informing the design process. It can pinpoint who your audience is, where they are, what they need, how they want it delivered, and how they want to pay for it.
Quality data can be difficult for public and social sector organizations to generate on their own, and expensive to purchase. Check out these sources of free, high quality social research data. (Use free visualization tools to explore and present your relevant data.)
Continue reading Free tools! Free social research data
In his 2016 State of the Union address, President Obama announced a “moon shot” project to find a cure for cancer. A recent Marketplace story explained that a big focus of this project is to make more data available to researchers.
You’re probably not a cancer researcher, but many public and social sector organizations focus on health and could use more data for market research. Here are several sources for free medical data to help you in your projects:
Continue reading Free download! Nine health data sets
For core marketing activities such as design, pricing, promotion and distribution, data helps. Data tells you what do make, for whom, how much to charge, and where your audience can be found.
But data can be expensive to buy and even more expensive, in both time and money, to generate on your own. As a social and public sector marketer, you likely don’t have that time and money, or maybe even the tools and skills for generating data sets.
Continue reading Free download! Government data sets