Data goes a long way towards informing the design process. It can pinpoint who your audience is, where they are, what they need, how they want it delivered, and how they want to pay for it.
Quality data can be difficult for public and social sector organizations to generate on their own, and expensive to purchase. Check out these sources of free, high quality social research data. (Use free visualization tools to explore and present your relevant data.)
Continue reading Free tools! Free social research data
In his 2016 State of the Union address, President Obama announced a “moon shot” project to find a cure for cancer. A recent Marketplace story explained that a big focus of this project is to make more data available to researchers.
You’re probably not a cancer researcher, but many public and social sector organizations focus on health and could use more data for market research. Here are several sources for free medical data to help you in your projects:
Continue reading Free download! Nine health data sets
For core marketing activities such as design, pricing, promotion and distribution, data helps. Data tells you what do make, for whom, how much to charge, and where your audience can be found.
But data can be expensive to buy and even more expensive, in both time and money, to generate on your own. As a social and public sector marketer, you likely don’t have that time and money, or maybe even the tools and skills for generating data sets.
Continue reading Free download! Government data sets
Private transportation options like Uber, Lyft, and Bridj are receiving a lot of investment these days, as noted in a recent Fast Company article. How can public transportation agencies keep up?
Continue reading Crowd-sourcing market research for public transit
Marketers are big consumers, and lovers, of IT and data, crunching numbers to find new trends, new markets, and new ways to serve their customers. Government program designers should be no different. One recent case in point is the state of Indiana and infant mortality.
Continue reading State government using data to improve infant mortality
Public-sector marketers often work with mountains of data, large expectations, and thin budgets. How to make sense of all that data without hiring expert researchers, buying expensive software, or burning hours trying to make Microsoft Excel answer what seems like a simple question?
Continue reading Free tools! Data visualization with Qlik Sense
Even an organization as governmental and bureaucratic as the United Nations can think and act like a marketer.Through Global Pulse, the UN is combining social media and big data to improve international development and crisis response.
Continue reading UN uses social media market research to improve development, crisis response
Combing the Internet for high-quality, publicly available market research data that is free or affordable can eat a huge amount of time. I recently found to Statista through my day job and immediately recognized a good thing for public-sector marketers.
Continue reading Free download! Publicly available market research data from Statista.com
Distribution is most often considered something that a business does with its product. But distribution itself can be the product, as well. In remote, impoverished areas, distribution can also be a solution to poverty, illness, and other problems.
Continue reading Distribution as a product to combat poverty: JITA
In conducting your brand strength survey, you’ll reach a point where you have row upon row and column upon column of data. You’ll make tables from subsets of your data to highlight, say, the relationship between education levels of survey respondents and their perception of your brand. But how do you spot the meaningful relationships among all the numbers?
Continue reading Brand strength survey: indexing scores