Infrastructure: Build sidewalks to build community

sidewalks build community
Flow chart showing benefits of sidewalks and walking

Sidewalks are infrastructure and infrastructure is a reflection of our social nature. Sidewalks are, or can be, important public spaces. They might, or could, be the public space with which we’re most familiar. Sidewalks build community and promote the healthy lifestyle and walkable neighborhoods that many people say they want.

Consider what happens on sidewalks: chalk drawings, tricycle rides, dog walks, hopscotch, jump rope, lemonade stands, neighborhood conversations, holding hands.

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Free download! Color palette for Microsoft PowerPoint

Free download color palette PowerPoint

I recently wrote about the web design standards from the U.S. government, and how you could use them to improve the design of your promotional items such as web sites, presentations, documents and emails. The design standards include color palettes that you could download, but they weren’t in a Microsoft-friendly form that most people could use.

To remedy that, I’ve translated those palettes into a free PowerPoint document for you to download.

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Free download! Visual style guide for documents and web pages

visual style guide for documents and web pages

Tax dollars at work! The U.S. government has published draft visual style guidelines for web sites. You can download their font files and color swatches. The guide is intended for government web sites, but you can apply the same advice and resources to your brochures, and white papers.

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Free download! Trifold brochure template for Microsoft PowerPoint

trifold brochure template Microsoft PowerPoint

Public and social sector marketers (and lots of other people) don’t have the graphic design resources to produce brochures. Download my free trifold brochure template for PowerPoint template and create your own trifold brochures.

In our digital world, I believe that there’s still a place for the printed, trifold brochure. It’s multi-faceted and tactile Because it slips easily into a purse or pocket, it helps carry your message into the world.

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Page design that improves economic mobility

bridge-to-self-sufficiency

In my series on page layout, I argue that documents are a core product for public sector marketers, and that page layout is a key skill for making those products useful and powerful.

Empathways in Boston has developed the Bridge to Self-Sufficiency, a proven program to help women transition from poverty to meaningful self-sufficiency for themselves and their families. Central to the transition process is a single piece of paper laid out using a five-column template.

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Twelve marketing questions for politicians and candidates

Museveni

It’s primary election season in California. Sometimes we compare elections to the corporate hiring process, talking about “the best person for the job” or “tossing someone out of the office.”

Extending that comparison, the campaign process becomes analogous to interviewing. In my voter’s pamphlet (with its awful governmental page layout), several candidates emphasized their MBA or CPA credentials or business and managerial experience.

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Organizational Narrative: Download My Free E-Book, Be a Hero!

Organizational Storytelling Ebook cover

Pardon this blatantly commercial post: Now you can have my series on organizational narrative, plus additional content not found on my blog, in one handy e-book!

I’ve created a new Downloads section where you can get my e-book explaining how to apply the hero’s quest to telling the story of your organization. Villains, victims, heroes, helpers, monsters, magic elixirs–they’re all waiting to help lend memorable drama and emotion to your communications.

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