In an article for the Stanford Social Innovation Review, Curtis Chang tackled what seems to me an obvious and glaring shortcoming: the text-heavy nature of communications and promotions within the social sector.
Infographics are trendy right now. As this Hub Spot blog post explains, they are fairly easy to create using PowerPoint.
If you’ve been paying attention in this series on page layout for marketers, you know what the next step is: how to define and use page grids in PowerPoint to layout pages with hierarchy, balance, and emphasis.
Before we get specifics about using PowerPoint for page layout, let’s talk about page layout itself.
Marketing people in the public and social sectors create a near-alphabet of publications: appendices, brochures, calendars, dockets, errata, forms, guides, handbooks, indexes, journals, laws, manuals, notes, pamphlets, quick references, studies, tables, updates, volumes, warnings, yearbooks.
Most of them seem dull or impenetrable, regardless of their content. It doesn’t have to be this way, and you don’t need to go to design school to stand out.