Free Photo Editing without PhotoShop

free photo editing without PhotoShop

As a public or social sector marketer, you often need photo editing done but have no budget for professional designers or design tools. Adobe PhotoShop is the gold standard of photo editing, but it’s expensive and complex. Don’t fear. You can accomplish free photo editing without PhotoShop.

Continue reading Free Photo Editing without PhotoShop

Marketing the Social Good: Top Five Posts of 2016

Top Five

To continue bringing you topics of interest in the new year, I took a look back at what you read the most this year. Here are the top five posts published in 2016, as measured by your views:

1–Free download! White paper template for Microsoft Powerpoint

In the public and social spheres, creating and publishing white papers is an avenue to attract new partners and funders, document a problem you want to highlight or solve, influence policy, summarize your work, and make scientific findings more accessible to  non-research community. Download this template to add to your toolkit of promotion.

Continue reading Marketing the Social Good: Top Five Posts of 2016

Practically Free Graphics Tools for Image Clipping and Vector Images

free graphics tools for image clipping and vector images
Image courtesy of Clipping Magic

Like many social and public sector marketers, you’re probably forced to be your own graphic designer. Maybe you’re lucky enough to occasional access to another department’s designer, or can spend limited funds on freelance help. You have Microsoft PowerPoint on your computer, and while PowerPoint is versatile and useful, it just can’t do some things. Two things it can’t do is clip images from backgrounds and create vector images.

Two low-cost, easy-to-use web services now let you easily clip images from backgrounds and create vector images.

Continue reading Practically Free Graphics Tools for Image Clipping and Vector Images

Free download! Data visualizations from U.S. Census Bureau

Median Household Income

[Source: U.S. Census Bureau]

The U.S. Census Bureau generates so much credible, useful data that it can sometimes be difficult to locate relevant data and format it for easy presentation to your audience. To help with the distribution and promotion of their data, the Census Bureau offers free data visualizations that you can download and add to PowerPoint slides, proposals, reports and other documents.

Continue reading Free download! Data visualizations from U.S. Census Bureau

Free download! Color palette for Microsoft PowerPoint

Free download color palette PowerPoint

I recently wrote about the web design standards from the U.S. government, and how you could use them to improve the design of your promotional items such as web sites, presentations, documents and emails. The design standards include color palettes that you could download, but they weren’t in a Microsoft-friendly form that most people could use.

To remedy that, I’ve translated those palettes into a free PowerPoint document for you to download.

Continue reading Free download! Color palette for Microsoft PowerPoint

Free download! Visual style guide for documents and web pages

visual style guide for documents and web pages

Tax dollars at work! The U.S. government has published draft visual style guidelines for web sites. You can download their font files and color swatches. The guide is intended for government web sites, but you can apply the same advice and resources to your brochures, and white papers.

Continue reading Free download! Visual style guide for documents and web pages

Free download! White paper template for Microsoft PowerPoint

white paper template Microsoft PowerPoint

In the public and social spheres, creating and publishing white papers is an avenue to attract new partners and funders, document a problem you want to highlight or solve, influence policy, summarize your work, and make scientific findings more accessible to  non-research community. You should have this in your toolkit of promotion.

Continue reading Free download! White paper template for Microsoft PowerPoint

Marketing the Social Good: Top Five Posts of 2015

Top Five

To continue bringing you topics of interest in the new year, I took a look back at what you read the most this year. Here are the top five posts published in 2015, as measured by your views:

Continue reading Marketing the Social Good: Top Five Posts of 2015

Organizational narrative: Lead with your big idea

Sinek

Recently, as part of my day job, I organized a track of speakers for our company conference in New Orleans. It went about as well as a day of eight PowerPoint presentations in a hotel ballroom could go. But after the lunch break we lost a few people to lure of the sunny fall day outside, not to mention the city’s unique sights and sounds and tastes. At the end of the conference I wondered what more I could do to make next year’s event something more, something better?

Continue reading Organizational narrative: Lead with your big idea

Free tools! The Six Best Fonts in Microsoft Office and How To Use Them

free best fonts Microsoft Office

Massimo Vignelli was a design legend. The New York City subway map and signage, the American Airlines logo, the National Park Service style guide, Knoll furniture–all his work. Tt’s hard to see the world after World War II without noticing his impact on typography, page layout, book design and more.

In the documentary Design is One, and elsewhere, Massimo happily shared for free what he considered the essential font faces for good design: Bodini, Century, Futura, Helvetica, and Times. Given the hundreds of fonts the average computer user has access to by default, some guidance from a design legend is very helpful.

Continue reading Free tools! The Six Best Fonts in Microsoft Office and How To Use Them