As a public or social sector marketer, you often need photo editing done but have no budget for professional designers or design tools. Adobe PhotoShop is the gold standard of photo editing, but it’s expensive and complex. Don’t fear. You can accomplish free photo editing without PhotoShop.
In the public and social spheres, creating and publishing white papers is an avenue to attract new partners and funders, document a problem you want to highlight or solve, influence policy, summarize your work, and make scientific findings more accessible to non-research community. Download this template to add to your toolkit of promotion.
Like many social and public sector marketers, you’re probably forced to be your own graphic designer. Maybe you’re lucky enough to occasional access to another department’s designer, or can spend limited funds on freelance help. You have Microsoft PowerPoint on your computer, and while PowerPoint is versatile and useful, it just can’t do some things. Two things it can’t do is clip images from backgrounds and create vector images.
Two low-cost, easy-to-use web services now let you easily clip images from backgrounds and create vector images.
The U.S. Census Bureau generates so much credible, useful data that it can sometimes be difficult to locate relevant data and format it for easy presentation to your audience. To help with the distribution and promotion of their data, the Census Bureau offers free data visualizations that you can download and add to PowerPoint slides, proposals, reports and other documents.
I recently wrote about the web design standards from the U.S. government, and how you could use them to improve the design of your promotionalitems such as web sites, presentations, documents and emails. The design standards include color palettes that you could download, but they weren’t in a Microsoft-friendly form that most people could use.
Tax dollars at work! The U.S. government has published draft visual style guidelines for web sites. You can download their font files and color swatches. The guide is intended for government web sites, but you can apply the same advice and resources to your brochures, and white papers.
In the public and social spheres, creating and publishing white papers is an avenue to attract new partners and funders, document a problem you want to highlight or solve, influence policy, summarize your work, and make scientific findings more accessible to non-research community. You should have this in your toolkit of promotion.
Recently, as part of my day job, I organized a track of speakers for our company conference in New Orleans. It went about as well as a day of eight PowerPoint presentations in a hotel ballroom could go. But after the lunch break we lost a few people to lure of the sunny fall day outside, not to mention the city’s unique sights and sounds and tastes. At the end of the conference I wondered what more I could do to make next year’s event something more, something better?
Massimo Vignelli was a design legend. The New York City subway map and signage, the American Airlines logo, the National Park Service style guide, Knoll furniture–all his work. Tt’s hard to see the world after World War II without noticing his impact on typography, page layout, book design and more.
In the documentary Design is One, and elsewhere, Massimo happily shared for free what he considered the essential font faces for good design: Bodini, Century, Futura, Helvetica, and Times. Given the hundreds of fonts the average computer user has access to by default, some guidance from a design legend is very helpful.