Tom Treanor from Wrike has a great post on LinkedIn about 29 places to get free stock photography. Great page layouts, brochures, and other design projects start with great imagery, so if you need photos, go check out his post.
(Yes, the photo for this post came from one of the 29 sources.)
Continue reading Free download! 29 places for free stock photography
Public and social sector marketers (and lots of other people) don’t have the graphic design resources to produce brochures. Download my free trifold brochure template for PowerPoint template and create your own trifold brochures.
In our digital world, I believe that there’s still a place for the printed, trifold brochure. It’s multi-faceted and tactile Because it slips easily into a purse or pocket, it helps carry your message into the world.
Continue reading Free download! Trifold brochure template for Microsoft PowerPoint
For my day job, I’ve lately had to dip my toes into video production. As is the new normal, I’ve been encouraged to find free or inexpensive tools wherever possible. Here, I’ll share what I’ve learned so far.
Continue reading Free tools! Video for marketers
Combing the Internet for high-quality, publicly available market research data that is free or affordable can eat a huge amount of time. I recently found to Statista through my day job and immediately recognized a good thing for public-sector marketers.
Continue reading Free download! Publicly available market research data from Statista.com
Pardon this blatantly commercial post: Now you can have my series on organizational narrative, plus additional content not found on my blog, in one handy e-book!
I’ve created a new Downloads section where you can get my e-book explaining how to apply the hero’s quest to telling the story of your organization. Villains, victims, heroes, helpers, monsters, magic elixirs–they’re all waiting to help lend memorable drama and emotion to your communications.
Continue reading Organizational Narrative: Download My Free E-Book, Be a Hero!
In an article for the Stanford Social Innovation Review, Curtis Chang tackled what seems to me an obvious and glaring shortcoming: the text-heavy nature of communications and promotions within the social sector.
Continue reading Visual communications in the social sector
Infographics are trendy right now. As this Hub Spot blog post explains, they are fairly easy to create using PowerPoint.
Continue reading Page layout for marketers: make infographics using PowerPoint
In previous posts in this series, I present page grid theory; design concepts like balance, symmetry, and hierarchy; and show you the features in PowerPoint that allow you to design pages for publication.
Here I’m going to show three page layouts found in a single issue of Travel & Leisure.
Continue reading Page layout for marketers: Three examples
If you’ve been paying attention in this series on page layout for marketers, you know what the next step is: how to define and use page grids in PowerPoint to layout pages with hierarchy, balance, and emphasis.
Continue reading Page layout for marketers: using PowerPoint
Before we get specifics about using PowerPoint for page layout, let’s talk about page layout itself.
Continue reading Page layout for marketers: Eight key concepts for more effective documents