Critics of government spending claim that building quality infrastructure for the social good is not affordable. Focus on utility and low cost, they say. No need for grand stone building with imposing facades. Their concerns touch on two core marketing topics, design and pricing.
Continue reading Building Quality Infrastructure for the Social Good
“That’s the way we’ve always done it.” More stifling, even deadly, words are hard to find. Changing the way we look after the social good can be hard. It pays to start small. You may not sway an entire country, but you can impact your community. It often starts when you change local regulations.
Continue reading Want to Change the World? Use Marketing to Change Local Regulations
In their recent report card, the American Society of Civil Engineers (ASCE) gave US infrastructure a grade of D+. ASCE also said bad infrastructure costs U.S. households $9 per day in higher prices, poor service, repairs, and wasted time. For just $3 per day, they say we could fix the problem. Those numbers sound small, but they add up. Multiple that household-per-day number by 125 million households and 365 days a year, and you get an annual infrastructure bill of $137 billion. Paying for infrastructure is a big decision. How to pay for things is a marketing decision regarding pricing. What are the options?
Continue reading The Power of Pricing: Paying for Public Infrastructure
Are you designing and distributing low quality charitable products? How do you know? Just because your clients may benefit from, and even rely on, products that are free to them doesn’t mean you can give them crap. It also doesn’t mean they stop becoming savvy consumers just because something is free to them. Your products and services may be free to your clients, but in areas like healthcare and water they can also a matter of life and death.
Continue reading Three Ways To Eliminate Low-Quality Charitable Products
I need to replace a toilet in my house. I don’t like spending money on toilets. To me, toilets are like vacuum cleaners and car tires–things that I didn’t grow up looking forward to investing in with my adult money.
Continue reading The return on investment for sanitation
This blog post from Water For People gets right to point of marketing public services. It lays out product, pricing, placement, and promotion challenges of getting public sanitation adopted in communities that have none.
Continue reading Marketing sanitation
Kids in the U.S. no longer contract hookworm, like they did 100 years ago, thanks to an integrated campaign of medication distribution, improved sanitary, and public education. Children at the time who were exposed to this integrated campaign were more likely to subsequently grow up more literate and affluent. (Read more about this campaign.)
Hookworm is still a global problem, but recently Cambodia showed that it can still be beaten.
Continue reading The power of distribution: Fighting hookworm in Cambodia