Are you designing and distributing low quality charitable products? How do you know? Just because your clients may benefit from, and even rely on, products that are free to them doesn’t mean you can give them crap. It also doesn’t mean they stop becoming savvy consumers just because something is free to them. Your products and services may be free to your clients, but in areas like healthcare and water they can also a matter of life and death.
Reach and frequency are marketing metrics for planning and evaluating promotional activities. Is your message reaching who you want to reach, as often as you want to reach them? Here are ways to plan for and increase reach and frequency.
Governments and most NGOs and nonprofits are in it for the long, long haul. Yet most organizations today are not engineered to survive that long, long haul. What are the secrets of agencies and nonprofits built to last?
Scaling your nonprofit means increasing the impact you have. Every nonprofit wants to have more impact, but finding the needed resources and staff is challenging. Here are five low-cost ways to scale your nonprofit, borrowed from the for-profit world. Which might work for you?
In the social and public sectors, internal branding with staff, funders, donors and volunteers matters. One area where this is apparent, even critical, is nonprofit administrative costs. These costs are also known as operations, overhead, infrastructure, or as one commentator put it: Things-we-need-in-order-to-do-our-job-of-helping-people-dammit.
Can you do well while doing good? This is the ultimate question for a marketer in the public and social sector. Doing well in the public and social sector means more than just money. Earning money leads to sustainability and scale, two qualities that communities desperately need and funders desperately seek.
Pricing and payments are core aspects of marketing a product or service. For public and social sector marketers, pricing isn’t always straightforward. Often the buyer isn’t the user, and the goal isn’t about making more money or beating the competition. Putting a price on open space such as watersheds and parks is hard. It’s tough to determine a cost or value, let alone identify a buyer.
In the island paradise of Seychelles, marketers are collaborating to find a better way to price and pay for both existing national debts and new investments in commons with current funds.
The United States recently elected billionaire businessman Donald Trump as its 45th president. Trump has no prior experience in government, and campaigned in part on his business track record. Voters seemed to like that, apparently thinking that government needs to run more like a business.
While government can certainly learn from business, it’s important to note that government is not a business. President Obama contrasted the two well, as described in a recent Los Angeles Times article. The difference between the two relates to the difference between social goods and private goods.
Nonprofits often receive funding for providing a specific service to a community, but not for the organizational infrastructure that supports the service. Running a food bank or crisis hotline is crucial work, but who is going to pay the rent, phone bill, and liability insurance for such organizations?
Donors have historically avoided funding “overhead.” Understandably, they want as much of their money going to serve the community. The problem comes in not acknowledging all the costs that contribute to providing service.
As I examined in a previous post, Harvard Business School professor Michael Porter thinks that profit is the key to scale, even for nonprofit organizations. Lack of profit might be what keeps social enterprises from reaching the scale necessary to make a difference in the world.