Governing the commons: Making markets for water

Floating market
Fresh water may be the ultimate community shared resource or commons. It’s a finite and renewing resource. It’s essential for life as we know it. We spend billions of dollars on space exploration searching for it on other planets. How we make use of this scarce shared resource now and in the coming decades will say a lot about our social nature. Marketing principles about pricing and distribution can help us make better use of water during times of drought.

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The power of distribution: small-scale irrigation in Zimbabwe

MercyCorps¬†works to build secure, productive, and just communities in some of the world’s toughest places like Somalia, Zimbabwe, Afghanistan, and Haiti. They recently shared a success story about small-scale irrigation in Zimbabwe that’s really a story about distribution.

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What product marketing looks like for social ventures: GSBI Accelerator

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It might be easy to skip over this blog post I saw about yet another conference, this one at Santa Clara University. Does the world really need another conference, or another blog post about a conference?

In this case, it probably does.

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