It’s a different way to pay with plastic — bottles instead of credit cards. Cities like Beijing, Istanbul, Sydney, and Surabaya let you pay public transit fares with recyclable plastic. Innovative transit pricing is one way that public and social sector marketers achieve multiple goals at once.
The idea is pretty simple. Insert recyclable plastic bottles into a fare machine and get credit to use towards transit fares. This system assigns real value to recycling. That value provides an incentive for people to reduce their waste stream, their carbon footprint, and urban congestion.
Some of the cities limit recycling payment to just bus fares. According to this Facebook video from the World Economic Forum, Istanbul puts the recycling credit on your Metro card, which is good for all forms of public transit throughout Europe’s largest city by area.
Sydney uses “reverse vending machines” to give recyclers rewards that can be used outside of bus fare, like for movie tickets.
As I wrote in a previous post, most plastic pollution in the Pacific Oceans comes from just a few rivers in Asia. Using innovative transit pricing to turn waste plastic into value in large Asian cities like Beijing, Sydney and Surabaya helps divert waste from polluting our oceans.
Government isn’t business, but we all wish the public sector did a better job at designing, pricing, and delivering the social goods we rely on and expect. Maybe we should have citizen focus groups to give feedback on our social goods.
Continue reading Use Focus Groups for Social Goods
Does trauma change our genetic makeup, and can our children inherit that change?
Continue reading New York Times Doubts We Can Inherit Trauma
A common refrain in US politics right now is that healthcare is a human right. I’ve maintained instead that healthcare is not a right but rather a social good. So what’s the relationship between human rights and social goods?
Continue reading Social Goods Deliver Human Rights
Download my free content marketing planner spreadsheet and start creating compelling content easily and repeatedly.
Continue reading Free Content Marketing Planner!
Social media provides a great, and mainly free, channel for promotion and communication. Unfortunately social and public sector marketers don’t always have the time or staff to consistently publish to Facebook, Twitter, Linkedin, and Instagram.
Continue reading Free Tools! Use Buffer for Social Media Automation
Having a robust social network improves our physical health. Social connections also affect our mental health such as anxiety and overall happiness. The Japanese practice of moai gives social and public sectors a way to hack our social nature to help people live better.
Continue reading Moai: The Power of Lifelong Friends
I visited Estonia in the mid-1990s. Back then, I said it would be fascinating to return in 20 years and see what changed.
Continue reading Estonia Runs On Digital Government
We’re social animals. That means there’s always someone else around, and that means it’s easy for people to shirk responsibilities.
Continue reading Does Being Social Animals Make Us Lazy?