Blog

Urban Trees–And The Rest Of Nature–Are Critical Public Infrastructure

urban trees are important infrastructure

Urbanization continues, but urban can’t mean completely paved and mechanized. For protection, sustainability, and happiness, we must align our cities with the natural systems where we build. We need to be consciously designing, funding, and distributing nature in our cities. Urban trees, and nature more broadly, need to be treated as critical infrastructure for cities.

Continue reading Urban Trees–And The Rest Of Nature–Are Critical Public Infrastructure

Case Study in Nonprofit Healthcare: Drugs for Neglected Diseases Initiative

nonprofit healthcare accelerates drug development while lowering costs

For social goods like health care, the buyer and the end consumer are often two different parties.  In much of health care, an insurance company or a government agency is the buyer, while the individual patient is the end consumer. At least in the United States, for-profit medicine companies exploit this split. They charge large organizations much higher prices than an individual consumer could afford. At the same time, they obscure the price of urgent treatments from patients. One way to avoid this exploitation is using nonprofit healthcare models.

Continue reading Case Study in Nonprofit Healthcare: Drugs for Neglected Diseases Initiative

Designing Immigration Solutions

Designing immigration solutions

In the United States, there’s an immigration problem. People are coming to our borders seeking refuge from war, terrorism, gang violence, and climate change. Many more people come than our current immigration system will accommodate. Instead of debating the partisan politics of this issue, let’s look at how a marketing mindset guides us in designing immigration solutions.

Continue reading Designing Immigration Solutions

Which Companies Are Digitizing Government?

digitizing government

Consultants at McKinsey estimate that countries globally can save $1 trillion annually by digitizing government. Yes, Trillion-With-A-T. Those savings could go a long way towards funding needs such as education, health, transportation, and infrastructure. What companies are tapping into this huge opportunity?

Continue reading Which Companies Are Digitizing Government?

Free Download! Service Design Workshop Materials

Host your own free service design workshop

There’s huge opportunity in improving the design and distribution of government and nonprofit services. This is doubly true for making services more digital. How do you get started? Begin with a service design workshop. Read more and download free workshop materials.

Continue reading Free Download! Service Design Workshop Materials

Designing Healthy Communities Where Low-Income Populations Live Longer

Designing healthy communities brings diverse people together

Research by Raj Chetty of Stanford University shows that designing healthy communities can increase life expectancy, especially for low-income populations. What features can you design into healthy communities for people earning incomes in the bottom quartile?

Continue reading Designing Healthy Communities Where Low-Income Populations Live Longer

Using Marketing to Combat Loneliness

combat loneliness

Our social nature is serious business. We are social animals by nature and nurture; we don’t survive alone. Loneliness kills and needs to be addressed like any social health hazard. How do you combat loneliness with a marketing mindset? The way the U.K. is doing it.

Continue reading Using Marketing to Combat Loneliness