Consultants at McKinsey estimate that countries globally can save $1 trillion annually by digitizing government. Yes, Trillion-With-A-T. Those savings could go a long way towards funding needs such as education, health, transportation, and infrastructure. What companies are tapping into this huge opportunity?
Continue reading Which Companies Are Digitizing Government?
How do you deliver help to homeless people with no fixed address and little to no money?
Continue reading Distributing Help to the Homeless
There’s huge opportunity in improving the design and distribution of government and nonprofit services. This is doubly true for making services more digital. How do you get started? Begin with a service design workshop. Read more and download free workshop materials.
Continue reading Free Download! Service Design Workshop Materials
Research by Raj Chetty of Stanford University shows that designing healthy communities can increase life expectancy, especially for low-income populations. What features can you design into healthy communities for people earning incomes in the bottom quartile?
Continue reading Designing Healthy Communities Where Low-Income Populations Live Longer
Our social nature is serious business. We are social animals by nature and nurture; we don’t survive alone. Loneliness kills and needs to be addressed like any social health hazard. How do you combat loneliness with a marketing mindset? The way the U.K. is doing it.
Continue reading Using Marketing to Combat Loneliness
When human communities subsisted as hunter-gatherers, we recognized the evolutionary benefit of fairness. As our social nature evolved to living in settled communities, some people started having more than others. We accepted a certain level of inequality–as long as everyone had enough. But that begs the question: what is the fair distribution of social goods? In other words, what levels of inequality are people willing to live with?
Continue reading Measuring The Fair Distribution of Social Goods
One benefit of a strong brand is that customers will pay more or go out of their way for their preferred brand of product or service. How else do you explain basic items like sunglasses priced at more than $1,000? In marketing the social good, is branding public transportation the answer to getting drivers off of jammed highways and onto public transit?
Continue reading Branding Public Transportation
More and more of us live in cities, which essentially means we live in neighborhoods. A neighborhood may seem either something that’s always been or something that happened spontaneously. In reality, there’s a spectrum of approaches to neighborhood design, from the “organic” to the highly planned.
Continue reading Three Approaches to Neighborhood Design
Government, along with public and social sector marketers, should serve citizens not customers.
Continue reading Government Should Serve Citizens Not Customers
Earth already has a majority urban population. According to urban planner Peter Calthorpe, by 2050 our planet’s urban population will double. That means providing social goods and services to billions more city dwellers. How we accommodate that urban growth will say a lot about who we are and want to be. We can choose to design cities that fight climate change, instead of encouraging it.
Continue reading Four Ways to Design Cities That Fight Climate Change