Hope for Preventing Plastic Pollution In Our Oceans

A recent World Economic Forum article stated that 90 percent of plastic pollution in the ocean comes from just ten rivers. This statistics makes me incredibly hopeful about preventing plastic pollution and cleaning up our oceans.

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Designing Immigration Solutions

Designing immigration solutions

In the United States, there’s an immigration problem. People are coming to our borders seeking refuge from war, terrorism, gang violence, and climate change. Many more people come than our current immigration system will accommodate. Instead of debating the partisan politics of this issue, let’s look at how a marketing mindset guides us in designing immigration solutions.

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Using Marketing to Combat Loneliness

combat loneliness

Our social nature is serious business. We are social animals by nature and nurture; we don’t survive alone. Loneliness kills and needs to be addressed like any social health hazard. How do you combat loneliness with a marketing mindset? The way the U.K. is doing it.

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Four Ways to Design Cities That Fight Climate Change

Earth already has a majority urban population. According to urban planner Peter Calthorpe, by 2050 our planet’s urban population will double. That means providing social goods and services to billions more city dwellers. How we accommodate that urban growth will say a lot about who we are and want to be. We can choose to design cities that fight climate change, instead of encouraging it.

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Engaging Millennials In Your Cause: Three Times the Work, Three Times the Reward

Engaging Millenials In Your Cause

In reading this New York Times article about engaging Millennials in your cause, one paragraph caught my marketing eye:

Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations. And many donors will not only give money, but will also volunteer and lend the force of their own social networks to a cause they believe in.

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Turning Bright Spots Into Products and Services

Turning Bright Spots Into Products and Services

Look for bright spots of success and hope among your market audience, and you may find your next big idea. Here are lessons from a story about how one underfunded aid worker used turning bright spots into products and services to change a nation.

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Reach and Frequency Are Fundamental Marketing Metrics

reach and frequency are marketing metrics

Reach and frequency are marketing metrics for planning and evaluating promotional activities. Is your message reaching who you want to reach, as often as you want to reach them?  Here are ways to plan for and increase reach and frequency.

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