According to the United Nations, a majority of the world’s population now resides in urban areas. The trend towards urbanization shows no signs of slowing, either. By 2050, two-thirds of the planet’s population will be urban. Urban areas are organically connecting into megaregions that don’t always respect existing political or natural boundaries. Marketing in megaregions demands that social and public sector marketers think in new ways about their markets.
Wired published an article at the start of the 2016 Rio Olympics showing how recycling Olympic venues would work once the competition ended. Parts of the aquatics venue (above) will be used to create two public pools. The beachside volleyball stadium will become four elementary schools.
I like this design concept. It reminds me of other innovations in public infrastructure, such as prefab bridges. Such innovations cut both costs and construction times. But will Rio actually follow through on the promise?
Sidewalks are infrastructure and infrastructure is a reflection of our social nature. Sidewalks are, or can be, important public spaces. They might, or could, be the public space with which we’re most familiar. Sidewalks build community and promote the healthy lifestyle and walkable neighborhoods that many people say they want.
Consider what happens on sidewalks: chalk drawings, tricycle rides, dog walks, hopscotch, jump rope, lemonade stands, neighborhood conversations, holding hands.
Los Angeles Mayor Eric Garcetti recently called for $100 million in the city’s 2016 budget to help change the homeless crisis in his city. At this point, this is just a budget proposal so it’s hard to know exactly this money, if eventually appropriated, would be spent.
More golf courses have closed than opened since 2006, according to Bloomberg. Many a failed municipal golf course opened during the stock market bubble of the 1990s and the housing market bubble of the 2000s, only to suffer during the Great Recession. In 2013, 14 new courses opened in the U.S. while 157 courses closed.
Ferguson. Staten Island. Pasco. Baltimore. Police mistrust and gun violence are currently dominating the headlines. Crime, health and safety, institutional transparency, accountability–all these public sector issues intersect the problems of police mistrust and guns. Could there be a marketing approach to reducing gun violence?
Because we’re social animals, we like to live together. Increasingly, this means living in cities. In his TED talk, Alejandro Aravena notes that by 2030, we will have 5 billion people on Earth living in cities.That’s a lot of togetherness.
“If we want our cities to do more than simply expand haphazardly to accept their new residents, it’s time to start planning.”
Enrique Penalosa, former mayor of Bogota, Columbia, sees transportation as a matter of equity. “An advanced city is not one where even the poor use cars,” says Penalosa, “but rather one where even the rich use public transportation.” (Or bicycles.)