Urbanization continues, but urban can’t mean completely paved and mechanized. For protection, sustainability, and happiness, we must align our cities with the natural systems where we build. We need to be consciously designing, funding, and distributing nature in our cities. Urban trees, and nature more broadly, need to be treated as critical infrastructure for cities.
Continue reading Urban Trees–And The Rest Of Nature–Are Critical Public Infrastructure
For social goods like health care, the buyer and the end consumer are often two different parties. In much of health care, an insurance company or a government agency is the buyer, while the individual patient is the end consumer. At least in the United States, for-profit medicine companies exploit this split. They charge large organizations much higher prices than an individual consumer could afford. At the same time, they obscure the price of urgent treatments from patients. One way to avoid this exploitation is using nonprofit healthcare models.
Continue reading Case Study in Nonprofit Healthcare: Drugs for Neglected Diseases Initiative
How do you deliver help to homeless people with no fixed address and little to no money?
Continue reading Distributing Help to the Homeless
When human communities subsisted as hunter-gatherers, we recognized the evolutionary benefit of fairness. As our social nature evolved to living in settled communities, some people started having more than others. We accepted a certain level of inequality–as long as everyone had enough. But that begs the question: what is the fair distribution of social goods? In other words, what levels of inequality are people willing to live with?
Continue reading Measuring The Fair Distribution of Social Goods
Government, along with public and social sector marketers, should serve citizens not customers.
Continue reading Government Should Serve Citizens Not Customers
If you’re reading this, it’s likely that you are looking for ways to increase your impact. Social return on investment, or social ROI, lets you objectively define and measure your impact. Once you can define and measure impact, use that ability to identify communities to serve. Decisions about who and where you choose to serve–what the private sector calls market entry decisions–have a huge influence on the impact that you have.
Continue reading Using Social ROI for Market Entry Decisions
Look for bright spots of success and hope among your market audience, and you may find your next big idea. Here are lessons from a story about how one underfunded aid worker used turning bright spots into products and services to change a nation.
Continue reading Turning Bright Spots Into Products and Services
Reach and frequency are marketing metrics for planning and evaluating promotional activities. Is your message reaching who you want to reach, as often as you want to reach them? Here are ways to plan for and increase reach and frequency.
Continue reading Reach and Frequency Are Fundamental Marketing Metrics
According to the United Nations, a majority of the world’s population now resides in urban areas. The trend towards urbanization shows no signs of slowing, either. By 2050, two-thirds of the planet’s population will be urban. Urban areas are organically connecting into megaregions that don’t always respect existing political or natural boundaries. Marketing in megaregions demands that social and public sector marketers think in new ways about their markets.
Continue reading The Power of Audience: Urbanization and megaregions
In the United States, discussion of delivery drones usually follows stories such as this New York Times piece about Amazon testing drone delivery of packages. Drone delivery also offers hope to public and social sector organizations as well.
Continue reading Distribution: The Promise of Drone Delivery in the Social Sector