I recently wrote about the web design standards from the U.S. government, and how you could use them to improve the design of your promotional items such as web sites, presentations, documents and emails. The design standards include color palettes that you could download, but they weren’t in a Microsoft-friendly form that most people could use.
To remedy that, I’ve translated those palettes into a free PowerPoint document for you to download.
Continue reading Free download! Color palette for Microsoft PowerPoint
Tax dollars at work! The U.S. government has published draft visual style guidelines for web sites. You can download their font files and color swatches. The guide is intended for government web sites, but you can apply the same advice and resources to your brochures, and white papers.
Continue reading Free download! Visual style guide for documents and web pages
In the public and social spheres, creating and publishing white papers is an avenue to attract new partners and funders, document a problem you want to highlight or solve, influence policy, summarize your work, and make scientific findings more accessible to non-research community. You should have this in your toolkit of promotion.
Continue reading Free download! White paper template for Microsoft PowerPoint
Which states currently rank highest in median household income? Which states have the highest foreclosure rates? Which states are benefiting from domestic migration?
Compare50 gives you access to free state-level data across a wide range of topics.
Continue reading Free download! Free state-level data on economy, equity, income, government and more
Data goes a long way towards informing the design process. It can pinpoint who your audience is, where they are, what they need, how they want it delivered, and how they want to pay for it.
Quality data can be difficult for public and social sector organizations to generate on their own, and expensive to purchase. Check out these sources of free, high quality social research data. (Use free visualization tools to explore and present your relevant data.)
Continue reading Free tools! Free social research data
In his 2016 State of the Union address, President Obama announced a “moon shot” project to find a cure for cancer. A recent Marketplace story explained that a big focus of this project is to make more data available to researchers.
You’re probably not a cancer researcher, but many public and social sector organizations focus on health and could use more data for market research. Here are several sources for free medical data to help you in your projects:
Continue reading Free download! Nine health data sets
For core marketing activities such as design, pricing, promotion and distribution, data helps. Data tells you what do make, for whom, how much to charge, and where your audience can be found.
But data can be expensive to buy and even more expensive, in both time and money, to generate on your own. As a social and public sector marketer, you likely don’t have that time and money, or maybe even the tools and skills for generating data sets.
Continue reading Free download! Government data sets
As a public and social sector marketer, you need to get the word out through promotion. In today’s crowded information space, getting the right message through to the right audience at the right time can be daunting. Sometime you’ll need help, which is where a public relations firm comes in.
Continue reading Free dowload! Public relations request-for-proposal (RFP) builder
A gazillion web sites will give you advice and/or sell you tools to improve your social media performance. I think that for public and social sector marketers, much of success in social lies in two simple steps:
Continue reading Free tools! Planning and tracking social media