For social goods like health care, the buyer and the end consumer are often two different parties. In much of health care, an insurance company or a government agency is the buyer, while the individual patient is the end consumer. At least in the United States, for-profit medicine companies exploit this split. They charge large organizations much higher prices than an individual consumer could afford. At the same time, they obscure the price of urgent treatments from patients. One way to avoid this exploitation is using nonprofit healthcare models.
Continue reading Case Study in Nonprofit Healthcare: Drugs for Neglected Diseases Initiative
How do you deliver help to homeless people with no fixed address and little to no money?
Continue reading Distributing Help to the Homeless
Research by Raj Chetty of Stanford University shows that designing healthy communities can increase life expectancy, especially for low-income populations. What features can you design into healthy communities for people earning incomes in the bottom quartile?
Continue reading Designing Healthy Communities Where Low-Income Populations Live Longer
Our social nature is serious business. We are social animals by nature and nurture; we don’t survive alone. Loneliness kills and needs to be addressed like any social health hazard. How do you combat loneliness with a marketing mindset? The way the U.K. is doing it.
Continue reading Using Marketing to Combat Loneliness
One benefit of a strong brand is that customers will pay more or go out of their way for their preferred brand of product or service. How else do you explain basic items like sunglasses priced at more than $1,000? In marketing the social good, is branding public transportation the answer to getting drivers off of jammed highways and onto public transit?
Continue reading Branding Public Transportation
If you’re reading this, it’s likely that you are looking for ways to increase your impact. Social return on investment, or social ROI, lets you objectively define and measure your impact. Once you can define and measure impact, use that ability to identify communities to serve. Decisions about who and where you choose to serve–what the private sector calls market entry decisions–have a huge influence on the impact that you have.
Continue reading Using Social ROI for Market Entry Decisions
“If you’re the kind of person who tends to succeed in what you start, changing what you start could be the most extraordinary thing you do.”
I previously featured this quote in a post about why society needs great marketers. If you’re a marketer interested in or working in the public and social sectors, maybe you’ve wanted to start a nonprofit of your own. As someone who has started his own business and worked at startups and nonprofits, I advise you to think long and hard before you start a nonprofit. It might not be the best way to have the impact you desire.
Continue reading Don’t Start Yet Another Nonprofit
People in poverty lack money. It seems obvious that the best way to end their poverty is to give them money. Increasingly, studies support this obvious approach to reducing poverty. Yet the vast majority of poverty-reduction organizations and agencies offer goods and services, not cash. What is the impact on nonprofits of giving cash to poor people?
Continue reading If Giving Money Directly To Poor People Works Best, Then What Are Non-Profits to Do?
[Source: U.S. Census Bureau]
The U.S. Census Bureau generates hoards of credible, useful data. Sometimes it can sometimes be difficult to locate relevant data and format it for easy presentation to your audience. To help with the distribution and promotion of their data, the Census Bureau offers free census data visualizations that you can download and add to PowerPoint slides, proposals, reports and other documents.
Continue reading Free download! Data visualizations from U.S. Census Bureau
Kids don’t often eat healthy foods. They give in to the powerful temptation of snacks and sweets. The tactics major food companies use to promote their products exacerbates the problem. What if social marketers apply those same tactics for advertising healthy eating?
Continue reading The power of promotion: advertising healthy eating to kids