Organizational narrative: Lucky Iron Fish

organizational narrative example

Lucky Iron Fish is a certified B Corp working to improve health around the world, starting in Cambodia. They’ve made a short video, with the help of Google, to tell their organization’s origin story. The video is a great two-minute organizational narrative example that uses the five parts of Joseph Campbell’s mythological story form to tell an compelling story:

Continue reading Organizational narrative: Lucky Iron Fish

Organizational narrative: the hero’s journey (video)

In my series on organizational narrative, I’ve shown you how to structure a master narrative as a here’s journey.  Your organization is the hero on a journey to defeat powerful forces and restore harmony. After all, that is what you’re doing, right?

Continue reading Organizational narrative: the hero’s journey (video)

Organizational narrative: criminals and sleuths

Crime Scene

One popular post on this blog covers the villains, victims and heroes in organizational storytelling. This triad of characters has driven stories for thousands of years. Starting in the 1800s with authors such as Edgar Allen Poe and Wilkie Collins, writers focused on the theme of crime using a specialized triad of characters: criminal, victim, and sleuth. You can use these roles in your organizational storytelling.

Continue reading Organizational narrative: criminals and sleuths

Organizational narrative: Five villains of the social good

organizational-narrative-five-villains-social-good
A Christmas Carol: Ignorance and Want, by John Leech

Looking for a villain for the organizational storytelling of your public- or social-sector organization? Look no further than the gang of Want, Disease, Ignorance, Squalor and Idleness.

Continue reading Organizational narrative: Five villains of the social good

Marketing the Social Good: Top Five Posts of 2015

Top Five

To continue bringing you topics of interest in the new year, I took a look back at what you read the most this year. Here are the top five posts published in 2015, as measured by your views:

Continue reading Marketing the Social Good: Top Five Posts of 2015

Organizational narrative: Lead with your big idea

Sinek

Recently, as part of my day job, I organized a track of speakers for our company conference in New Orleans. It went about as well as a day of eight PowerPoint presentations in a hotel ballroom could go. But after the lunch break we lost a few people to lure of the sunny fall day outside, not to mention the city’s unique sights and sounds and tastes. At the end of the conference I wondered what more I could do to make next year’s event something more, something better?

Continue reading Organizational narrative: Lead with your big idea

Organizational narrative: Stories make humans uniquely social


Humans are not that much different from chimpanzees or Capuchin monkeys. If you put a human and a chimp in a Man Vs. Wild scenario, undoubtedly the chimp would win. Individually, we humans are not that impressive when compared to other animals. So why have we come to dominate? Historian Yuval Noah Harari believes it’s our unique human sociability. 

Continue reading Organizational narrative: Stories make humans uniquely social

Free tools! A style guide for your organization

free tools organizational style guide

How do Doctors Without Borders and the World Wildlife Fund and Oxfam and Amnesty International maintain consistently distinctive and professional identities across the world? I’m sure part of their secret is using an organizational style guide.

Continue reading Free tools! A style guide for your organization

Organizational narrative: critiquing Elon Musk’s pitch for Tesla Energy

organizational narrative critique elon musk

A recent article in Medium gives an informative critique of Elon Musk‘s pitch for Tesla Energy earlier this year, including five elements to include in any pitch. Two of those five elements line up with the hero’s quest and Pixar pitch that I’ve previously discussed.

Continue reading Organizational narrative: critiquing Elon Musk’s pitch for Tesla Energy