Lucky Iron Fish is a certified B Corp working to improve health around the world, starting in Cambodia. They’ve made a short video, with the help of Google, to tell their organization’s origin story. The video is a great two-minute organizational narrative example that uses the five parts of Joseph Campbell’s mythological story form to tell an compelling story:
In my series on organizational narrative, I’ve shown you how to structure a master narrative as a here’s journey. Your organization is the hero on a journey to defeat powerful forces and restore harmony. After all, that is what you’re doing, right?
One popular post on this blog covers the villains, victims and heroes in organizational storytelling. This triad of characters has driven stories for thousands of years. Starting in the 1800s with authors such as Edgar Allen Poe and Wilkie Collins, writers focused on the theme of crime using a specialized triad of characters: criminal, victim, and sleuth. You can use these roles in your organizational storytelling.
Is data, design, and storytelling enough to change the world? Ask Florence Nightingale.
To continue bringing you topics of interest in the new year, I took a look back at what you read the most this year. Here are the top five posts published in 2015, as measured by your views:
Recently, as part of my day job, I organized a track of speakers for our company conference in New Orleans. It went about as well as a day of eight PowerPoint presentations in a hotel ballroom could go. But after the lunch break we lost a few people to lure of the sunny fall day outside, not to mention the city’s unique sights and sounds and tastes. At the end of the conference I wondered what more I could do to make next year’s event something more, something better?
Humans are not that much different from chimpanzees or Capuchin monkeys. If you put a human and a chimp in a Man Vs. Wild scenario, undoubtedly the chimp would win. Individually, we humans are not that impressive when compared to other animals. So why have we come to dominate? Historian Yuval Noah Harari believes it’s our unique human sociability.
How do Doctors Without Borders and the World Wildlife Fund and Oxfam and Amnesty International maintain consistently distinctive and professional identities across the world? I’m sure part of their secret is using an organizational style guide.
A recent article in Medium gives an informative critique of Elon Musk‘s pitch for Tesla Energy earlier this year, including five elements to include in any pitch. Two of those five elements line up with the hero’s quest and Pixar pitch that I’ve previously discussed.