Download my free content marketing planner spreadsheet and start creating compelling content easily and repeatedly.
Social media provides a great, and mainly free, channel for promotion and communication. Unfortunately social and public sector marketers don’t always have the time or staff to consistently publish to Facebook, Twitter, Linkedin, and Instagram.
Google is offering a free course on telling stories with data. Put data-driven journalism to work telling your organization’s story.
A recent World Economic Forum article stated that 90 percent of plastic pollution in the ocean comes from just ten rivers. This statistics makes me incredibly hopeful about preventing plastic pollution and cleaning up our oceans.
We have elections all over the place: within companies, nonprofits, homeowner’s associations, kid’s sports league. Civic elections are a social good. As with all social goods, marketing principles apply to elections.
In the US, 44 percent of people have listened to a podcast. Marketers are using this growing content type for promoting social causes. Luckily, there are great free podcasting tools like Audacity to help you get started.
In the United States, there’s an immigration problem. People are coming to our borders seeking refuge from war, terrorism, gang violence, and climate change. Many more people come than our current immigration system will accommodate. Instead of debating the partisan politics of this issue, let’s look at how a marketing mindset guides us in designing immigration solutions.
Our social nature is serious business. We are social animals by nature and nurture; we don’t survive alone. Loneliness kills and needs to be addressed like any social health hazard. How do you combat loneliness with a marketing mindset? The way the U.K. is doing it.
Earth already has a majority urban population. According to urban planner Peter Calthorpe, by 2050 our planet’s urban population will double. That means providing social goods and services to billions more city dwellers. How we accommodate that urban growth will say a lot about who we are and want to be. We can choose to design cities that fight climate change, instead of encouraging it.
In reading this New York Times article about engaging Millennials in your cause, one paragraph caught my marketing eye:
Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations. And many donors will not only give money, but will also volunteer and lend the force of their own social networks to a cause they believe in.