Urban Trees–And The Rest Of Nature–Are Critical Public Infrastructure

urban trees are important infrastructure

Urbanization continues, but urban can’t mean completely paved and mechanized. For protection, sustainability, and happiness, we must align our cities with the natural systems where we build. We need to be consciously designing, funding, and distributing nature in our cities. Urban trees, and nature more broadly, need to be treated as critical infrastructure for cities.

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Designing Immigration Solutions

Designing immigration solutions

In the United States, there’s an immigration problem. People are coming to our borders seeking refuge from war, terrorism, gang violence, and climate change. Many more people come than our current immigration system will accommodate. Instead of debating the partisan politics of this issue, let’s look at how a marketing mindset guides us in designing immigration solutions.

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Free Download! Service Design Workshop Materials

Host your own free service design workshop

There’s huge opportunity in improving the design and distribution of government and nonprofit services. This is doubly true for making services more digital. How do you get started? Begin with a service design workshop. Read more and download free workshop materials.

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Using Marketing to Combat Loneliness

combat loneliness

Our social nature is serious business. We are social animals by nature and nurture; we don’t survive alone. Loneliness kills and needs to be addressed like any social health hazard. How do you combat loneliness with a marketing mindset? The way the U.K. is doing it.

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Three Approaches to Neighborhood Design

Neighborhood design has a spectrum of challenges and approaches.

More and more of us live in cities, which essentially means we live in neighborhoods. A neighborhood may seem either something that’s always been or something that happened spontaneously. In reality, there’s a spectrum of approaches to neighborhood design, from the “organic” to the highly planned.

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Four Ways to Design Cities That Fight Climate Change

Earth already has a majority urban population. According to urban planner Peter Calthorpe, by 2050 our planet’s urban population will double. That means providing social goods and services to billions more city dwellers. How we accommodate that urban growth will say a lot about who we are and want to be. We can choose to design cities that fight climate change, instead of encouraging it.

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Design Better Mass Transit with Systems Thinking

We need ways of designing better transportation systems.

As U.S. cities grow more gridlocked and Millennials adopt mobility services like Uber out of desperation, transit becomes a crucial social good. Without the ability to easily move people and goods, cities become paralyzed. We need a way of designing better transportation systems.

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Marketers Create Systems Not Things For Improving The Social Good

create systems not things

Plenty of people, including public sector marketers, think design means making things look cool or trendy or pretty. However, looking good is only a by-product. Design is the thought and intention behind creating a product or service that succeeds in filling a need. To ensure success, true marketers create systems not things.

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Redesigning public and social services: Staple yourself to a citizen

Optimize Citizen Services like the DMV and unemployment

Government leaders should adopt the perspective of a citizen passing through the end-to-end experience of a particular process and seek to optimize the complete journey.

This quote from a recent McKinsey survey is simultaneously obvious and revolutionary. Of course government leaders should optimize citizen services. But most government processes seem so cumbersome and plodding that just a little customer service would be welcome, never mind the optimization.

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