Like many social and public sector marketers, you’re probably forced to be your own graphic designer. Maybe you’re lucky enough to occasional access to another department’s designer, or can spend limited funds on freelance help. You have Microsoft PowerPoint on your computer, and while PowerPoint is versatile and useful, it just can’t do some things. Two things it can’t do is clip images from backgrounds and create vector images.
Two low-cost, easy-to-use web services now let you easily clip images from backgrounds and create vector images.
According to the United Nations, a majority of the world’s population now resides in urban areas. The trend towards urbanization shows no signs of slowing, either. By 2050, two-thirds of the planet’s population will be urban. Urban areas are organically connecting into megaregions that don’t always respect existing political or natural boundaries. Marketing in megaregions demands that social and public sector marketers think in new ways about their markets.
Back in 2002 Peter Fisher, undersecretary of the U.S. Treasury, described the U.S. federal government as “an insurance company with an army.” After all, if you look at the federal budget, benefits and military spending take the vast majority of funds. Since much of the military focuses on supply chain and distribution, you can modified Fisher’s quote to describe the federal government as an insurance company and a logistics company.
“The roots of altruism and compassion are just as much as part of human nature as cruelty and violence, maybe even more so.”
When she was 19, Abigail Marsh was rescued by a stranger after a freeway car accident. She had swerved her car to avoid hitting a dog. Her car hit the dog anyway, fishtailed, spun until she was facing ongoing traffic in the inside lane, then died. A stranger ran across four lanes of traffic in the dark to help her. He got her car started and turned facing the right direction. Once Abigail was safe and able to be on her way, the stranger left. He never mentioned his name.
This blog is premised on our social nature and our innate sense of fairness. Those impulses lead to the design, distribution, pricing and promotion of social goods, or marketing the social good. Trends in demographics and technology are pointing to a major change in our society where there are more people than jobs. As social beings concerned with fairness, should we provide universal basic income for everyone, regardless of whether they work?
Lucky Iron Fish is a certified B Corp working to improve health around the world, starting in Cambodia. They’ve made a short video, with the help of Google, to tell their organization’s origin story. The video is a great two-minute organizational narrative example that uses the five parts of Joseph Campbell’s mythological story form to tell an compelling story:
Marketers often benchmark their goods and services against the competition. For countries, the main benchmark for nearly a century has been Gross Domestic Product, or GDP. The United States rules in GDP. While increasing GDP does correlate with some improvement in social conditions, it is purely an economic measure. As the measure of a country, a society, it’s narrow and incomplete. The Social Progress Index goes beyond gross domestic product to measure what makes a country great for its citizens: meeting basic needs, providing for wellbeing, and offering opportunity.